Privacy Policy
Policy Version 1.0.(BuildUp Home Services)
Last updated: 04 February 2026
1. Introduction
BuildUp Home Services is a trading name of XLR8Leads Pty Ltd (ABN 69 620 038 648), as Trustee for XLR8Leads Trust (“XLR8Leads”, “we”, “us”, “our”).
We are committed to protecting the privacy and security of personal information and complying with applicable data protection, telecommunications, and consumer protection laws in all jurisdictions in which we operate.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information, and outlines the rights of individuals whose data we process.
By accessing our website, submitting a form, engaging with our communications, or using our services, you acknowledge and agree to the practices described in this Privacy Policy.
2. Scope
This Privacy Policy applies to:
• Visitors to our websites and landing pages
• Clients and business partners
• Individuals who interact with our communications (SMS, email, messaging, voice)
• Users of our automation, communications, and engagement services
This policy is designed to align with global privacy and communications laws, including but not limited to:
• Privacy Act 1988 (Australia)
• GDPR & UK GDPR
• CCPA / CPRA (California)
• TCPA (United States)
• CASL (Canada)
• Spam Act 2003 (Australia)
• Digital Personal Data Protection Act 2023 (India)
3. Personal Information We Collect
We collect only the minimum personal information required to lawfully deliver our services.
3.1 Client Information
For business clients, we may collect:
Business name and registered address
Company identification details
Authorised representative details (name, email, phone)
Billing and payment information
3.2 Communication & Engagement Data
For individuals contacted via our platform, we may process:
First and last name
Phone number
Email address
Communication preferences
Message delivery and response data
3.3 Website Information
When visiting our website, we may collect:
Contact form submissions
Enquiry details
Cookie and analytics data
We do not collect unnecessary technical identifiers for outreach contacts and do not engage in unauthorised tracking through messaging channels.
4. How We Use Personal Information
We use personal information only for lawful and legitimate purposes, including:
Delivering our services
Managing client relationships
Providing communications and engagement services
Processing transactions and invoicing
Meeting regulatory and compliance obligations
Maintaining platform security and integrity
We do not sell personal information.
5. Consent & Communications
5.1 Lawful Basis
We process personal information only where a lawful basis exists, including:
• Consent
• Contractual necessity
• Legitimate interest
• Legal obligation
5.2 SMS Messaging & Consent
BuildUp Home Services only sends SMS messages to individuals who have explicitly opted in via a website contact or booking form.
By submitting your details and checking the required consent checkbox, you agree to receive SMS messages related to your enquiry, appointment confirmations, and requested follow-up information.
Message frequency may vary. Message & data rates may apply.
You may opt out at any time by replying STOP. After opting out, you will no longer receive SMS messages unless required to confirm your opt-out request.
We do not send marketing or promotional SMS messages without separate, explicit consent.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All SMS opt-in data and consent records are kept strictly confidential.
5.3 Messaging & Communications
Individuals may receive SMS, email, WhatsApp, voice, or other electronic communications where valid consent has been provided in accordance with applicable laws.
Communications may include:
• Transactional messages
• Customer support communications
• Promotional or marketing messages (where permitted)
Consent to receive messages is not a condition of purchase.
5.4 Opt-Out & Support
All communications include clear opt-out mechanisms.
You may unsubscribe at any time by replying STOP, CANCEL, or UNSUBSCRIBE.
For help, contact:
Opt-out requests are processed promptly and recorded for compliance purposes.
5.5 SMS Data Protection (Carrier Requirement)
No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
6. Client Campaigns & Data Roles
Where XLR8Leads provides services on behalf of clients:
• The client is the data controller
• XLR8Leads acts as a data processor
• Clients are responsible for ensuring contact data has been lawfully collected
• XLR8Leads processes data solely in accordance with client instructions and applicable law
Where BuildUp Home Services communicates directly regarding its own products or services, XLR8Leads acts as the data controller.
Opt-in records are maintained with timestamps and source references for audit and regulatory purposes.
7. Data Security
We implement appropriate technical and organisational measures including:
• Encryption in transit and at rest
• Secure access controls
• Role-based permissions
• Multi-factor authentication
• Monitoring and logging
• Secure development practices
• Staff privacy training
8. Data Storage & International Transfers
We operate secure, region-aware cloud infrastructure and support data residency requirements where required by law.
Where personal information is transferred internationally, appropriate safeguards are implemented.
9. Data Retention
We retain personal information only for as long as necessary to:
• Deliver services
• Meet contractual obligations
• Comply with legal requirements
Clients may request deletion in accordance with applicable laws.
10. User Rights
Depending on your jurisdiction, you may have the right to:
Access your personal information
Correct inaccurate data
Request deletion
Restrict or object to processing
Request data portability
Withdraw consent
Requests may be submitted via email or our website. We respond within legally required timeframes.
11. Children’s Privacy
Our services are not intended for individuals under 18. We do not knowingly collect personal information from minors.
12. Cookies & Website Tracking
We use cookies to:
• Improve user experience
• Analyse traffic
• Support lawful marketing initiatives
Cookies do not apply to SMS or messaging communications.
13. External Links
We are not responsible for the privacy practices of those sites.
14. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on our website.
15. Contact
Privacy enquiries (BuildUp Home Services):
General support:
Compliance / Legal Entity (XLR8Leads Pty Ltd – Trustee):
